CURRICULUM VITÆDESIGN PRACTICE
Designer,
Illustrator,
Curator
BASE
Shanghai,
China
Beyond commercial design works, maintaining an active, independent creative practice intersecting illustration, independent publishing, and sustainable curatorial projects—explorations and experiments rooted in enduring curiosity, collective synergy, and the long-term pursuit of creative possibilities.
Studio SEPTÏDE, Shanghai
2024 jul. - 2026 curr.
Creative Director
Yujian · Gwantsi, Shanghai
2022 aug. - 2024 jul.
Led the design of the company’s own brand identity and operational design system, while remaining hands-on. Delivered campaigns, digital and physical touchpoints, and scalable visual systems for clients including Hermès, Nike, Huawei, BMW, IM Motors, and others.
Art Director
Gwantsi Interactive, Shanghai
2020 aug. - 2022 aug.
Designed new-media and interactive projects from concept to execution. Collaborated with product managers, developers, and content teams to create reusable and adaptable visual assets across platforms for clients including Genki Forest, Oravida, Anta, and others.
Loe Design Turing UX, Shanghai
2019 jul. - 2020 aug.
Focused on interface design for enterprise-level clients, including Mitsubishi, Panasonic, Fotile, Volkswagen, and Omron. Contributed to the design of visual language, interface structure, and key interaction scenarios across multiple touchpoints. Delivered cohesive experience design solutions ensuring usability, visual consistency, and client satisfaction.
Industrial Designer
Loe Design, Shanghai
2018 aug. - 2019 jul.
Worked on design projects for leading brands including CRRC Sifang, Midea, Haier, AO Smith, Covestro, and Starbucks. Participated in the full design process from concept development to final delivery, contributing to design refinement and client presentations. Played a key role in the HelloBike Shared Bicycle 2.0 project, delivering design solutions that received the iF Design Award 2021 (Category 1.02 Sports/Outdoor/Bicycles, Vis–Bike Sharing 2.0).
Doo+ Innovation, Shanghai
2017 dec. - 2018 jan.
Working within a highly multicultural team under European creative direction, oversaw the visual system design related to brand identity.
Design Intern
Tongji D&I Fablab O, Shanghai
2017 oct. - 2017 nov.
Supported China’s first established FabLab and contributed to the visual material design for STEAM curriculum modules.
Design Intern
Loe Design, Shanghai
2017 jul. - 2017 oct.
Working under the mentorship of Professor Yang Wenqing at Tongji University D&I. Contributed to research, conceptualization and industrial design for high-speed rail, autonomous helicopters, and more.
SKILLS
Chinese:
Native Proficiency
Fluent in Mandarin
English:
Full Professional Proficiency
Daily & professional communication
French:
Limited Working Proficiency
Strong literacy, basic speaking
SKILLS
Illustrator
InDesign
Audition
AfterEffects
Photoshop
Lightroom
Rhino3D
Keyshot
Figma
Sketch
TouchDesigner
Glyph