HOME & LIFESTYLE
Concept: The Poetics of Space
Keywords: Spatial Mindfulness, Object, Storage
Design Scope: Branding, Object Design & E-commerce
Completion Date: Dec 2024
Design: Liang Xinyue & Zhang Xinyi
Space extends beyond physics; it is an intangible vessel for inner consciousness—the poetics of dwelling. Tracing back to the Greek poiesis, it means to make, denoting the ultimate act of creation. When people structure their living poetically, the dwelling nurtures the mind in return. Mirroring the layout grid with spatial order, the brand bestows new meaning upon familiar spaces, unifying the external environment with internal order.
Symbol: Standard Drawing
34: A phonetic metaphor for sense.
Informed by the brand’s product categories, the numeral "3" unfolds in organic contours, evoking the fluid nature of textiles and ribbons—a visual metaphor for the unconscious realms within The Poetics of Space. Meanwhile, a butterfly dovetail joint forms the vertical stem of "4," providing a sense of architectural stability.
The central pillar is bisected by a linear negative space, mimicking the nib split of an antique pen pressing against paper. This subtle axis implies that the poetics of space are completed by daily life and the act of recording. The interlacing of these two numeric glyphs generates a structural depth, embodying the reciprocal construction between the dwelling and its inhabitants.
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Logotype: Standard Drawing & Clear Space
The logotype inherits its visual DNA from the symbol’s central pillar.
The serifs evoke a Humanist Transitional sensibility.
The logotype inherits its visual DNA from the symbol’s central pillar.
The serifs evoke a Humanist Transitional sensibility.
This tactile strap acts as a split across the soft fabric—an intentional intervention that controls tension and commands the object's silhouette. The act of drawing the strap tight to contour the textile becomes a physical constraint in the domestic realm, binding the poetry of the mind with the practice of storage.
This multi-functional strap is the essence of the object. Serving as both a visual signature and a structural linework, it achieves a threefold purpose: it functions as a tactile ornament, compresses the empty organizer into a compact form when not in use, and dynamically tunes the silhouette for a flush fit during active storage.
Packaging: The Gentle Bloom Series
The symbol is applied through negative space and low contrast.
It is never intended to shout.
The symbol is applied through negative space and low contrast.
It is never intended to shout.
Brand Manual 2024 Spring
Photography: Interplay with lights and bouquets.
Narrative: The silent gesture of arrangement.
Narrative: The silent gesture of arrangement.
The shadow cast by the butterfly joint window is recontextualized as a vase, within whose silhouette a real bouquet is placed—a physical manifestation of "gentle bloom."
By introducing a Fresnel lens to refract the hardware lighting, the setup casts subtle, chromatic light spots across the crinkled fabric, mimicking the warmth of captured sunlight to recreate the serene moment of sun-dried textiles. This imagery becomes our little experimental dialogue between the dwelling and the daily ritual.