CIAO! Fluid Portfolio
CURRICULUM VITÆDESIGN PRACTICE







LIANG Xinyue

Graphic Designer,
Illustrator, Curator

Phone:
+86 13052077103

Email:
sheriliang@163.com
Designer and Creative Lead with 7+ years of diverse cross-disciplinary experience spanning both agency networks and in-house design studio settings, specializing in the execution and management of 0-1, end-to-end creative projects from initial concept to final delivery. Focused on brand identity creation, strategic visual communication, and the architecture of scalable visual ecosystems.

Beyond commercial design works, maintaining an active, independent creative practice intersecting illustration, independent publishing, and sustainable curatorial projects—explorations and experiments rooted in enduring curiosity, collective synergy, and the long-term pursuit of creative possibilities.





EXPERIENCE
2017–2018

Design Intern
Loe Design, Shanghai
2017 jul. - 2017 oct.

Working under the mentorship of Professor Yang Wenqing at Tongji University D&I. Contributed to research, conceptualization and industrial design for high-speed rail, autonomous helicopters, and more.


Design Intern
Tongji D&I Fablab O, Shanghai
2017 jul. - 2018 nov.

Supported China’s first established FabLab and contributed to the visual material design for STEAM curriculum modules.

Design Intern
Doo+ Innovation, Shanghai
2017 dec. - 2018 jan.

Working within a highly multicultural team under European creative direction, oversaw the visual system design related to brand identity.





EXPERIENCE
2018–2020

Industrial Designer
Loe Design, Shanghai
2018 aug. - 2017 jul.

Worked on design projects for leading brands including CRRC Sifang, Midea, Haier, AO Smith, Covestro, and Starbucks. Participated in the full design process from concept development to final delivery, contributing to design refinement and client presentations. Played a key role in the HelloBike Shared Bicycle 2.0 project, delivering design solutions that received the iF Design Award 2021 (Category 1.02 Sports/Outdoor/Bicycles, Vis–Bike Sharing 2.0).


Experience Designer
Loe Design Turing UX, Shanghai
2019 jul. - 2020 aug.

Focused on interface design for enterprise-level clients, including Mitsubishi, Panasonic, Fotile, Volkswagen, and Omron. Contributed to the design of visual language, interface structure, and key interaction scenarios across multiple touchpoints. Delivered cohesive experience design solutions ensuring usability, visual consistency, and client satisfaction.





EXPERIENCE
2020–2026

Art Director
Gwantsi Interactive, Shanghai
2020 aug. - 2022 aug.

Designed new-media and interactive projects from concept to execution. Collaborated with product managers, developers, and content teams to create reusable and adaptable visual assets across platforms for clients including Genki Forest, Oravida, Anta, and others.


Creative Director
Yujian · Gwantsi, Shanghai
2022 jul. - 2024 jul.

Led the design of the company’s own brand identity and operational design system, while remaining hands-on. Delivered campaigns, digital and physical touchpoints, and scalable visual systems for clients including Hermès, Nike, Huawei, BMW, IM Motors, and others.


Creative Lead
Studio SEPTÏDE, Shanghai
2024 jul. - 2026 curr.





LANGUAGE
SKILLS


Chinese:
Native Proficiency
Fluent in Mandarin
English:
Full Professional Proficiency 
Daily & professional communication

French:
Limited Working Proficiency
Strong literacy, basic speaking


TECHNICAL
SKILLS


Illustrator
InDesign
Audition
AfterEffects
Photoshop
Lightroom
Rhino3D
Keyshot
Figma
Sketch
TouchDesigner
Glyphs


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