ALL-IN-ONE GRIND & BREW
Project: A Portable Coffee Maker Design for ACA & Starbucks
Concept: Reimagine the Daily Ritual
Keywords: Lifestyle, Outdoors, Spiritual Routine
Design Scope: Product Form Exploration & CMF Design
Completion Date: Feb 2020
Design: In-house at LOE Design
What is a coffee ritual? For some, it's a morning anchor — quiet, habitual, grounding. For others, it's an act of escape — the first sip at a mountain overlook, the last warmth before a long trip. This portable all-in-one grinder and brewer answers all of them — and anywhere in between.
One touch orchestrates the entire arc: grinding, brewing, serving. The 3 CMF variants are not mere color options, they are moods; each is rooted in a poetic sensibility: blue like the earth — Paul Éluard; green like the morning world — Philippe Jaccottet; orange like the fruit itself — Francis Ponge — translating imagery into tactile surfaces, evoking the weight of a well-made object and the lightness of a moment claimed for oneself.
CMF exploration
Four Variants
Inside Detailing