HEALTH & MEDTECH
Concept: Create a New Cure and Care System
Keywords: Patient Journey, Data Bridge, Clinical AI
Design Scope: Logo Design & Website
Completion Date: Apr 2021
Design: Liang Xinyue
TriC originates from the triad of Create, Cure, and Care—translating the pioneering force of creation, the energy of healing, and empathy of caring into a breathing visual identity. By plotting the three dynamic Cs within a multi-layered spatial grid, the logotype constructs a loop that reflects the continuous cycle of life and long-term chronic management.
A respiratory gradient, composed of varied depths of green, evokes a serene sense of healing and evolution. Ultimately, the identity system achieves a precise balance between three temperaments: approachable warmth, professional rigor, and humanization.
Visual Identity Guidebook for TriC Healthcare