HOME CARE
Concept: Olfactory White
Keywords: Crafted Scents, Sundazed, Fluid Aura
Design Scope: Logo Design, Visual Identity & Packaging
Completion Date: May 2022
Design: Liang Xinyue & Zhang Xinyi
Raffles Family + is a scent-driven home care brand, tailoring precise laundering solutions to regional climates and diverse lifestyles. During the laundering, a uniform formula holds an all-encompassing scent upon the fabric, akin to an "Olfactory White," invisible yet lingering at the edge of perception.
We conceptualize RF+’s products as an unfinished canvas. Through garments—the closest layer to the body—it remains incomplete until it intermixes with the wearer’s fluid aura, capturing the definitive, final note of the fragrance.
we fluidize the letterforms and bind "R" and "F" into one stroke.
Logotype: Horizontal & Vertical Lockups
Ligature Structure: Dynamic Arrangement
We mutate the ligatures based on dimensional orientation: horizontally, the serif of the "R" flows sideways into the "F"; vertically, this connection shifts into a downward drop.
Together, through these supple curves and high-contrast serifs, the typography embodies the products' liquidity, while the "+" sign—reimagined as a motif of a starburst and a falling droplet—yields a crisp impression of pristine cleanliness.